As it started out, this book was very interesting, but it got a little dull towards the middle, especially the mock debate between two separate viewpoints on the merits and problems with advertising, represented by one Sut Jhally and James Twitchell. I think its more geared towards someone who is more of a student of marketing and advertising than someone who has a passing interest in the field.
I can't give it more than 4 stars.
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